The Tastee Diner
The Tastee Diner is a family restaurant in Bethesda, Maryland. Bethesda is very gentrified with a large number of fancy, expensive restaurants. The Tastee Diner is none of that - not fancy and not expensive. It has been a Bethesda institution since 1935.
The Diner has no advertising budget, so I was limited to posts on their Facebook page. The goal is to remind customers what a genuine place The Diner is and differentiate it from the high-end restaurants that surround it. The posts were purposely not over-designed, since the Diner itself is not over-designed.
